Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has renamed Ineor, its Slovenian software solutions subsidiary, to Greentube SI.
The acquisition, initially signed in January 2023, has been further solidified with the rebrand of Ineor to Greentube SI, marking a significant milestone for both companies as they enhance their technological capabilities and drive mutual growth.
The deal saw Greentube buy 80% of the shares in the Slovenian company, securing full integration of Ineor’s software development capabilities and resources, solidifying its position as a leader in digital gaming technology.
By integrating Ineor’s proven capabilities in online gaming and sports betting software, Greentube is better equipped to deliver advanced, scalable digital solutions to its global operator partners.
The renaming to Greentube SI reinforces Greentube’s ongoing commitment to expanding its technological foundation across Europe.
Michael Bauer, CFO/CGO at Greentube, says: “Greentube remains committed to investing in top-tier technology, talent and strategic partnerships, and we look forward to delivering greater value to our players and partners with Greentube SI now permanently embedded in the Greentube family.
Dejan Spasovski, Founder of Greentube SI, adds: “Greentube SI is a natural progression of this long-standing partnership. Over the years, merged teams worked hand-in-hand to deliver world-class gaming solutions, and this latest development marks the start of the next exciting and successful chapter, now under the same name.
“With Greentube’s commitment to innovation and its expansive global reach, the Slovenian subsidiary continues to be fully committed about the opportunities ahead and remains extremely focused in providing cutting-edge technology to lead the entire Greentube group portfolio.”
