Live casino and iGaming content provider ICONIC21 is exhibiting at ICE Barcelona, the perfect stage for ICONIC21’s fresh start with its own dedicated home at Stand 5B16.
During the build-up to the show, ICONIC21 has announced multiple deals with real-money gaming operators and sweepstakes casinos, expanding its footprint rapidly as a live casino and iGaming content provider.
Since rebranding from BETER Live, ICONIC21 has forged its own independent path, scaling its product offering at pace and preparing for even bigger plans in 2025 and beyond.
Previously known for its live casino games, ICONIC21 is now building a more diverse portfolio to appeal to both real-money gaming and sweepstakes audiences. This new and enhanced portfolio includes live casino staples alongside game shows, immersive game types, additional promo tools and several RNG products including its just-launched slot offering.
ICONIC21 jumped on the sweeps trend early and expects the sector to enjoy further growth in 2025, with North America a key market and building popularity among players a main goal for the company.
At the heart of ICONIC21’s expertise remains its ability to create personalized solutions and dedicated live casino studios tailored to clients’ needs. From layout and design to presenters, uniforms, cameras and game UI, everything can be customized to match player preferences, branding and more.
ICONIC21’s speed and quality in delivering these studios sets it apart, offering a level of convenience no one can rival.
Alina Mihaela Popa, CCO, says: “It is thrilling to be exhibiting for the first time in this format, something we have been working toward for so long.
“We are eager to meet our existing partners and new ones, present product demos and unveil what makes our plans for 2025 so exciting for operators. We are coming in strong with a product and commercial setup that is truly pushing the boundaries of competition.”
